Digital Shelf-Edge
The deployment of digital shelf-edge systems by small and medium size footprint retailers is now rapid. Total price and timescale of deployment has gone down, pushing the ROI into positive territory. Add to that the increasing marketing and competitive need to change prices more frequently and, ideally, as dynamically as online and the business benefits now outweigh the investment and operations challenge of deployment.
The hardware available has also improved greatly over the last few years. The variety of sizes available, coloring, resolution and reliability of the digital labels have been enhanced along with the eINK benefits of no wiring, long battery life and environmental friendliness.
Digital shelf-edge can mean dynamic price management, real-time updated stock info for staff or customers to read (saving checking time and customer frustration) or other key ops info.
The key to great digital shelf-edge solution though is a robust, simple backend management system providing data management options to fit a retailer’s need. Want to apply in-house management resources? Want to outsource completely for deployment and service? Both options or those in between are now available.
The hardware available has also improved greatly over the last few years. The variety of sizes available, coloring, resolution and reliability of the digital labels have been enhanced along with the eINK benefits of no wiring, long battery life and environmental friendliness.
Digital shelf-edge can mean dynamic price management, real-time updated stock info for staff or customers to read (saving checking time and customer frustration) or other key ops info.
The key to great digital shelf-edge solution though is a robust, simple backend management system providing data management options to fit a retailer’s need. Want to apply in-house management resources? Want to outsource completely for deployment and service? Both options or those in between are now available.
Solution packages
ESL
Featured Solution
SmartShelf from Laurel. Designed as an It-lite deployment of Digital Shelf-Edge this solution already powers the shelf-edge of leading telecoms and toy system retailers in Europe. They use only Solu-M eInk labels, recognized as a quality leader in the industry. This is backed up by a proprietary backend management system that makes life easier for retailers.
